Save Our Water And Bay Area Council Partner To Release PSA With Sergio Romo
Council and members working with Save Our Water on numerous initiatives
Press Release: For Immediate Release
July 21, 2015
San Francisco, CA – Save Our Water – California’s official statewide conservation education program – has released a new Public Service Announcement featuring San Francisco Giants star Sergio Romo in partnership with the Bay Area Council. The PSA, filmed at the Giants’ garden in AT&T Park, urges Californians to step up and make even more cuts in their water use.
Save Our Water has been urging Californians to “Let It Go” this summer by limiting outdoor water use and letting lawns fade to gold, while preserving precious water resources for trees and other important landscapes. The program’s public education campaign also encourages Californians to “Turn It Off” and cut back on water use wherever possible inside and out.
“The historic drought has California in a clutch situation,” said Bay Area Council President & CEO Jim Wunderman. “We need all Californians to step up and get us the win, and we could ask for no better ally than San Francisco Giants pitching ace Sergio Romo to strike out water waste.”
Save Our Water’s website is available in both English and Spanish and is filled with tips, tools, and inspiration to help every Californian find new and creative ways to conserve. From tips on how to keep trees healthy during the drought to an interactive section allowing users to visually explore how they can save water both inside and outside the home, Save Our Water has a wealth of resources available for Californians.
“We are always looking for new ways to reach Californians with messages of conservation,” said Mark Cowin, Director of the California Department of Water Resources. “This public service announcement with Sergio Romo joins a chorus of Californians all with the same message – we all need to be saving together this summer.”
“This historic drought requires all of us to step up and do more to save water,” said Tim Quinn, Executive Director of the Association of California Water Agencies. “We appreciate the efforts of the Bay Area Council and the San Francisco Giants to raise awareness of the importance of water conservation this summer.”
Throughout the drought, Save Our Water has aimed to give Californians tools and tips to help everyone easily conserve at home and at work, every day. Save Our Water connects with Californians on its Facebook page, Twitter and Instagram accounts.
Governor Edmund G. Brown Jr. has directed the first-ever statewide mandatory water reductions in California, calling on all Californians to reduce their water use by 25 percent and prevent water waste. Save Our Water is a partnership between the Association of California Water Agencies and the California Department of Water Resources.